Tuesday, April 19, 2011
Part 1 :The Heartsy Deal - Jacaranda Design's Positive Experience
During early March I was lazily browsing through the Etsy forums on a Sunday afternoon when I stumbled upon a posting about a relatively new site called Heartsy. I read that Heartsy offers special deals on selected Etsy shops, a little like Groupon. It sounded like an interesting promotional opportunity so I decided to investigate further. It turned out that in order for a shop to be considered for a promotion on Heartsy, the shop owner was required to add a few photos of their products and submit their "deal" for consideration/voting by the customer community.
A few minutes later I had submitted my Jacaranda Designs deal and moved on to other things. A couple of weeks later I had an email from Heartsy informing me that Jacaranda Designs had received sufficient votes to qualify. Heartsy administration were very responsive to my emails and questions, always getting back to me promptly. Together, we finalized the details of the promotion and a few weeks later, Monday April 13th, Jacaranda Designs was featured on Heartsy.
On the day of the promotion, I woke at 5am and around 7am began a wonderful, crazy busy day (to top it all my son was home sick from school for the day!). In fact the entire week flew by as I prepared invoices, packaged orders and responded to inquiries.
I'm a pretty organized person (with a background in project management) so I thought I would be able to handle the load very efficiently. Although I did manage to package heaps of orders and mail them out within the three business days I had promised, I see now that I could have been even more efficient with my time.
All in all it was an enormously successful promotion. I know there has been a lot of discussion on Etsy forums regarding whether sellers should sell their handmade crafts at such a considerable discount and this is my opinion. I wasn't approaching this as a quick way to make lots of sales and profit. This was another form of advertising and marketing. I usually pay for advertising of Jacaranda Designs and I figured Heartsy was a way to advertise that would not cost me money.
Anyway, I thought I would talk about my experience on my blog and hopefully help other sellers prepare for the big day or at least make a decision whether they want to participate as a Heartsy seller.
Part 2 (later this week) will discuss the math you have to do ahead of time. Yes, I know, many people hate math but in this case, you will have to do some number crunching to make sure you end up making, not losing money.